According to the December 2010 STR Global Construction Pipeline Report, the Asia/Pacific hotel development pipeline comprises 1,064 hotels totalling 2,62,662 rooms. Among the Chain Scale segments, the Upscale segment accounted for the largest portion of rooms in the total active pipeline with 25.0 per cent and 65,662 rooms, followed by the Upper Upscale segment (23.3 per cent with 61,186 rooms) and the Luxury segment (18.5 per cent with 48,548 rooms). The Mid-scale without Food and Beverage segment (2.7 per cent with 7,176 rooms) and the Economy segment (3.2 per cent with 8,515 rooms) made up the smallest portion of rooms in the total active pipeline.

Elizabeth Randall, Managing Director, STR Global said, “Similar to Europe, Upscale hotels make up the biggest amount of rooms in the Asia/Pacific pipeline. Upscale projects are followed by projects in the Upper Upscale and then Luxury segments, underlining the strong focus across the region to bring the higher-end hotel brands into the main markets before diversifying into a broader offering in more secondary locations.”